Booth Design Tailored to the Chinese Market

For WaterTech China in Shanghai, Solunion designed a custom trade show booth for a European biotech company—adapting both visual language and messaging to the unique expectations of the Chinese audience.

For WaterTech China in Shanghai, Solunion designed a custom trade show booth for a European biotech company—adapting both visual language and messaging to the unique expectations of the Chinese audience.

For WaterTech China in Shanghai, Solunion designed a custom trade show booth for a European biotech company—adapting both visual language and messaging to the unique expectations of the Chinese audience.

Key challenges & achievements:

  • Localization of design elements to align with cultural aesthetics

  • Integration of Chinese-language content and branding

  • Close coordination with on-site partners for seamless execution

  • Compliance with local trade show regulations and spatial planning

  • Delivery of a visually impactful and culturally resonant booth experience

The result:
A locally adapted, high-impact stand that helped our client make a confident entrance into the Chinese market—creating meaningful connections with visitors and partners at one of the region’s most important water technology events.

Key challenges & achievements:

  • Localization of design elements to align with cultural aesthetics

  • Integration of Chinese-language content and branding

  • Close coordination with on-site partners for seamless execution

  • Compliance with local trade show regulations and spatial planning

  • Delivery of a visually impactful and culturally resonant booth experience

The result:
A locally adapted, high-impact stand that helped our client make a confident entrance into the Chinese market—creating meaningful connections with visitors and partners at one of the region’s most important water technology events.

Key challenges & achievements:

  • Localization of design elements to align with cultural aesthetics

  • Integration of Chinese-language content and branding

  • Close coordination with on-site partners for seamless execution

  • Compliance with local trade show regulations and spatial planning

  • Delivery of a visually impactful and culturally resonant booth experience

The result:
A locally adapted, high-impact stand that helped our client make a confident entrance into the Chinese market—creating meaningful connections with visitors and partners at one of the region’s most important water technology events.

Unlocking the Potential of Scalable Solutions for Success

Relief for your team – success at the trade fair

Unlocking the Potential of Scalable Solutions for Success

Relief for your team – success at the trade fair

Unlocking the Potential of Scalable Solutions for Success

Relief for your team – success at the trade fair